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Abdullah was accompanied by Bollywood actor Suniel Shetty at the flagging ceremony of the marathon in which around 2000 athletes from across the country and abroad took part.
The participants included top long-distance runners from India, Asian gold medallists and some of the best runners from Europe and Africa.
There will be two categories of the races – a 42-km full marathon and a half-marathon of 21 kilometres.
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“Kashmir is open to all. We welcome tourists from different parts of the world. If someone is running 42 km, it itself makes a statement that Kashmir is now peaceful,” Tourism Director Raja Yaqoob said on Saturday.
“We also want to showcase our heritage, niche products, handicrafts, cuisine to the world. These runners have millions of followers on their social media, so they will be our brand ambassadors,” he added.