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Sajdeh’s talent management firm Cornerstone, founded in 2008, manages sportspersons like Virat Kohli, Vinesh Phogat, KL Rahul, Sania Mirza and Yuvraj Singh. Masand, 41, worked as a journalist and critic for entertainment industry for over two decades.
As COO, he will now focus on development at Dharma Cornerstone Agency through various avenues for each individual. “Masand’s thriving establishment in the industry and commendable professional experience over the years will leverage strategic thinking and impressive knowledge with a creative bend in the day-to-day operations of the agency.
“Harvesting quick decision-making and profitable partnerships amongst stakeholders and individuals, Masand’s position is set to align with the agency’s vision and values to elevate its progress and success in the industry,” a statement from the company read. It further said that Dharma Cornerstone Agency (DCA) aims to become the benchmark for artist management and representation in the country.
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