Royal Enfield announces participation in EICMA 2021

Royal Enfield announced that it will be participating in the EICMA 2021 show which will take place in Milan, Italy this year.

The EICMA 2020 was officially cancelled due to the COVID-19 pandemic.

The event, also known as the Milan Motorcycle Show, has been scheduled to take place from 25 to 28 November.

Arun Gopal, Royal Enfield’s Head of International Business said that Royal Enfield is excited to connect to a wider set of motorcycle communities through EICMA.

He added that 2021 marks a huge significance for Royal Enfield as the brand turns 120 years old this year.

Royal Enfield has been spotted testing several new bikes, from the next-gen Classic 350 and Hunter 350.

The company also has a bigger offering in the form of a 650 cc cruiser based on the same engine and platform as the current Interceptor INT 650 and the Continental GT 650.