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He also said the company is not in a hurry on electric models.
Jayapradeep was in the city on Monday to launch the motorcycle’s new model ‘Hunter 350’.
Despite a robust performance in the April-June quarter of the current fiscal, the company has not reached the pre-COVID volume level in line with the industry trend.
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The company said it has not decided on a price hike but is keeping a close watch on the market. Speaking on marketing, he said the growth in rural India and semi-urban markets was higher at 60 per cent.
”We have opened over 1,000 studio outlets in the semi-urban and rural markets in the last 24-30 months. This move has helped us improve access to these markets. We are yet to get the full benefit of these outlets in the wake of the pandemic. The volume in tier II and III cities is steadily growing backed by our network expansion,” Jayapradeep said.
The motorcycle maker is, however, not looking to add outlets during the current fiscal and will rather focus on consolidating its presence to grow sales, he said.