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”120 years is a long legacy for the brand, and we are very happy to have made it count. Over these years, we have created and nurtured a thriving culture of riding and exploration around the world. This pursuit of exploration has been a quintessential part of our DNA, and 90° South is another chapter in our series of extraordinary, epic motorcycling rides,” Royal Enfield Managing Director Siddhartha Lal noted.
In the past, rides like Himalayan Odyssey have paved the way for motorcycling adventure in the Himalayas and an epic expedition like this to the South Pole will further inspire people to become adventurers again, added.
A test of endurance and perseverance for man and machine, this expedition is the first of its kind attempt to traverse the 770km long route to the South Pole on a motorcycle, Lal stated.
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Royal Enfield has already conducted rides across the globe- ranging from riding on the highest motorable pass in the world to reaching the Base Camp of Mount Everest in Tibet; from riding over the most inaccessible mountain pass at Daulat Beg Oldi, Karakoram, to riding across the desert at Kutch.