Sabyasachi faces troll with the new mangalsutra ad

Designer Sabyasachi Mukherjee is facing unending trolls online after the luxury label shared images of his new line ‘Intimate Fine Jewellery’ collection.

Sabyasachi’s official Instagram feed shared a series of photos of models wearing the brand’s newly launched mangalsutras.

The Royal Bengal Mangalsutra, which is part of the designer’s intimate jewellery collection, is worn by heterosexual and same-sex couples in the promotional advertisement. The models are clad in intimate attire and wearing a mangalsutra in these photographs.

The ad campaign has now been labelled ‘obscene’ by a part of the internet. Several people turned to social media to express their displeasure with the advertisement, claiming that it is an attack on Hindu culture and damages religious emotions.