Sushant Singh Rajput fans trend #BoycottBingo; ITC’s clarification

Late actor Sushant Singh Rajput’s fans slammed Bingo for their latest advertisement featuring Ranveer Singh and claimed that it is aimed at mocking the late actor.

While SSR fans are miffed that actor Ranveer Singh, who appears in the Bingo ad, talks of Science–something the former loved dearly, an official release from the company has clarified that the said ad was shot more than a year ago in October 2019.

Sushant Singh Rajput was found dead in his Bandra residence on June 14, 2020.

“A completely false, erroneous and mischievous message is being posted/circulated alleging that an advertisement of Bingo! is making fun of a late Bollywood celebrity.

Such kind of erroneous messages are knowingly spreading falsehoods. We request you to not fall prey to such mischievous posts,” read a statement from the company.

“The recent Bingo! Advertisement was shot more than a year ago in October 2019. It is being aired this year because of delay in the launch of Bingo! Mad Angles Cheese Nachos and Bingo! Mad Angles Pizza due to the Covid-19 pandemic,” it added.

In the ad, Ranveer Singh is asked a question: Beta, aage Kya Plan Hai? To which Singh’s character responds by talking about paradoxical photons, algorithms, and aliens.

Following the backlash, the company decided to hide the number of likes and dislikes under the video on its official Youtube channel. Sushant was found dead at his Bandra residence on June 14 and the case is currently been investigated by the Central Bureau of Investigation.