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The campaign, aimed at maintaining a clean surrounding was launched a week ago and informants will get a cash reward of Rs 500 if their tip leads to a citation or arrest.
The reward doubles to Rs 1,000 if the informant catches the offenders red-handed along with video proof. So far one person has been rewarded Rs 500.
This campaign was inspired by a recent Kodagu incident in which tourists were made to travel 80km and clear up the pizza box, which they had carelessly thrown on the highway.