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The Facebook-owned company said the goal is “to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever”.
“That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp. When the ”disappearing messages” feature is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter and more private,” it said in a statement.
In a one-to-one chat, either person can turn disappearing messages on or off. In groups, administrators will have the control.
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Earlier this week, WhatsApp had said it has redesigned the storage management tool to make it more useful for people to easily identify, review and bulk delete content that may be filling their phone.
The new storage management tool is being rolled out to users worldwide this week and is available under the ”Settings” option.