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The facility was inaugurated by the Karnataka Chief Minister Basavaraj Bommai, in the presence of President – Digital Businesses & Platforms, ZEE, Amit Goenka, and President – Technology & Data, ZEE, Nitin Mittal, on Friday.
The 80,000 sq ft centre will be the company’s epicentre to build a strong cohort of tech, data and talent, according to a ZEE statement.
Through the capabilities being built at this centre, the company said it intends to leverage behavioural and derived data to personalise content and delivery, thereby increasing its reach across platforms.
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