After making headlines for allegedly exploiting its delivery executives, Zomato stirred up controversy again with an ad featuring Bollywood stars that drew social media’s ire for normalising stressful work.
Zomato has come out with a statement defending the latest ad stating that it has been misinterpreted by some people.
“We believe that our ads are well-intentioned, but were unfortunately misinterpreted by some people,” it said in its statement on Twitter.
It further added that their ad was shot with the purpose of making the delivery executive “the hero of the ad”.
The ad was an attempt to convey that every delivery partner is a “star” and “no less than Hrithik or Katrina”. It aimed to raise the dignity associated with a delivery executive’s job and “demonstrate the pride” with which they dispose of it, the statement said.
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Zomato has been trying to do some damage control through a few ads which highlight the role of their delivery partners. The first one, starring comedian Danish Sait, was cancelled by the Internet. In fact, the comedian took the ad down from his social media handles after rendering an apology.
