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Coca-Cola will be the official beverage partner with Kolkata Knight Riders (KKR), an official of the beverage MNC said.
A host of activities are planned both in stadiums, as well as across West Bengal to engage consumers, the company said.
The company also kicked off Bengali packaging labels for all beverages across its portfolio, which includes Coke, Sprite, Thums Up, Maaza, Fanta, Limca, Kinley, and Minute Maid.