'The Social Dilemma' on Netflix gives a distorted view: Facebook

Facebook said ‘The Social Dilemma’ on Netflix gives a “distorted view” of how platforms work to create a “convenient scapegoat” for what are “complex societal problems”.

Denying that it treats users as a product, Facebook said it is an ads-supported platform, which means that selling ads allows it to offer everyone else the ability to connect for free.

The company in a statement said, “This model allows small businesses and entrepreneurs to grow and compete with bigger brands by more easily finding new customers. But even when businesses purchase ads on Facebook, they don’t know who you are”

It added that it builds products to “create value, not to be addictive”. The film didn’t include insights from those currently working at the firms or experts that take a different view, Facebook said.