Nandini e-dairy portal expands to groceries

Bengaluru: Karnataka Milk Federation (KMF) is planning to let buyers order groceries and milk products online via Nandini e-dairy portal.

The Nandini e-dairy portal was started in May last year. The federation hopes to cater to the needs of more individuals, said M.T. Kulkarni, director (marketing), KMF.

The new service is expected to be launched in two months, according to Pradeep Kumar, executive director, Vikas Global Solutions, the agency managing the e-dairy portal on behalf of the KMF. “It is in the testing stage,” he said.

For provision of groceries, they have tied up with Karnataka Oil Federation’s eSafal portal. They have also tied up with Karnataka Soaps and Detergents Ltd. to offer toiletries under its flagship Mysore Sandal brand, Kumar added.

Since the launch of the portal, about 2,000 customers have shopped online for milk products. Last month, the KMF saw a turnover of 70 lakh through online sales, with about 250 individual customers and 40 institutions buying online. However, only 7 lakh was contributed by individuals; the rest came from large organisations such as hospitals, corporate companies, hotels, and restaurants. What has worked for large companies is that they get their delivery within the stipulated time if their order it online.